MARKETING
Google Ads Cockpit — March MTD
🚨
PAUSE Emergency Plumbing NOW
$1,550 spent. Zero conversions. Not one booking in 4 weeks.
→ Saves $385/week | Action: Login to Google Ads → Pause campaign
🚀
SCALE Ducted AC — 21.6x ROAS
Best performing campaign. Under-budgeted at $8.4K vs $12K budget.
→ Increase budget by $3,600/month → est. +$77K revenue
OVERALL PERFORMANCE
$43K
Spend MTD
8.6x
Overall ROAS
89%
Budget Used
BY CAMPAIGN (ranked by ROAS)
Ducted AC Installation
$8K spent · 87 conversions
21.6x
→ SCALE — underfunded at 21.6x ROAS
Split AC Service
$6K spent · 64 conversions
14.4x
→ Increase budget 20%
Hot Water Systems
$6K spent · 41 conversions
10.6x
→ Steady — maintain
General Electrical
$8K spent · 58 conversions
9.3x
→ Performing well
Solar Panels
$6K spent · 18 conversions
6.9x
→ Fix pricebook first
Plumbing General
$5K spent · 31 conversions
5.7x
→ Steady
Drain & Blocked
$2K spent · 16 conversions
4.2x
→ Watch — declining conversions
Emergency Plumbing
$2K spent · 0 conversions
0x 🔴
→ PAUSE NOW — $1,550 wasted, zero conversions